Sharing, musing, reflecting...

Chantal’s Influence Tips No 8: The 6 principles revisited

Here’s a quick round up of the 6 Cialdini principles;

Scarcity
less is more
create a sense of exclusivity / limited access

Reciprocation
give (without expecting anything) and ye shall receive

Authority
continuing to build your reputation, integrity, credibility & knowledge

Consistency
-keep your word
-get commitments in writing or heard by others
-understand people’s values and commitments
-align your approach/responses with these

Social Proof/Consensus
what others are doing/thinking
find out which way people are leaning. do they seek what’s familiar or what’s unique? are they more convinced by what others have done (tried & tested) or is that a turn-off?

Liking/Likeness
focus on what you like about other people (rather than trying to get them to like/approve of you)….people want to be liked (whether they admit it or not!)

To your increasing influence.

Chantal Burns ScreenshotChantal Burns

Executive Coach, Speaker and Bestselling Author of

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